Men's health matters - DVD launch

MEN'S health really does matter - that's the message from North East Lincolnshire Council's public health team as they launch a new Full Monty styled DVD aimed at getting men to talk more - and do more, about improving their health.

The DVD tells the story of five men in a pub - and as the packaging suggests, their discussions cover the full monty of men's potential health issues, from high blood pressure to erectile dysfunction.

Greg Gilbert, men's health programme coordinator, said: "If you've been looking for information on men's health - then here it is. The first of its kind - a DVD specifically for men, talking about men's health issues in a language that men can understand.

"The idea is not to tell men what to do but to inform them of what is available, then if they decide to make some changes to their lifestyle the DVD contains information about where to get help. It's as easy as that. No finger wagging telling you what a bad boy you've been - it's up to you. Just watch the DVD and see."

The DVD will be available at the official launch at the Imperial Pub, Grimsby Road, Cleethorpes on Friday, June 27, between noon and 2pm. Men (and women) are invited to come along and pick up a copy of the DVD and enjoy a healthy free buffet. Quick health checks, known as Men's Health MOT's, will also be available free of charge.

Dr Tony Hill, North East Lincolnshire's director of public health, said: "Men's health is an important priority in North East Lincolnshire. Men die several years earlier than women and men's health is worse than women's in almost all ways.

"This innovative DVD is one part of an important programme of work to try to change this."

The DVD will also be available at NELC customer access points, libraries and at selected factories and pubs across the borough.