Communication Strategy
The communication strategy is sometimes referred to as the Marketing Plan.
The purpose of the plan is to :
- Determine objectives and timescales (create timelines, events, calendar, prioritise);
- Determine key messages;
- Understand our stakeholders, how to reach them and ensure that the right messages are communicated to the right people at the right time;
- Identify key messages to be produced; and
- Determine resources required for staff and materials and assign tasks
The plans needs to be flexible and reviewed at key points to ensure that we can react appropriately to changes in the index project, changes in stakeholders' perception and changes in the Local Authority.
This Marketing Plan has been developed to align with the broader marketing strategy of North East Lincolnshire Children's Services.
Read the Communication Strategy online.
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