North East Lincolnshire Council

Grimsby Town Centre site acquired and Cineworld secured as anchor tenant for new nine-screen cinema & restaurant development

Freshney Place Shopping Centres is delighted to have signed the Land Contracts with North East Lincolnshire Council for a proposed new leisure development in Grimsby securing Cineworld as the cinema anchor tenant.

The project recently received detailed planning consent for the new complex offering a nine-screen cinema and seven restaurants. The development is to be built as an extension to the ever popular Freshney Place Shopping Centre in the town’s Riverhead area which will be regenerated by the council.

“This is an exciting time for Freshney Place,” said Development Director, Maurice Fitzgerald on behalf of the Centre owners.

“The proposed new £20m scheme is an extension to the existing shopping centre, and will be known as Freshney Place Riverhead. The development will house a brand-new cinema, as well as seven new restaurant units which will be home to a host of leading national operators new to Grimsby.

“This is the culmination of nearly three years hard work and input by the owners on behalf of Freshney Place Shopping Centres where we have worked closely with the Council and its Officers. We have undertaken a Public Consultation exercise, produced a dedicated website, held discussions with local stakeholders & consultees as well as adjoining owners & occupiers.”

The development site comprises a redundant ex bus station area adjacent to the Freshney Place Shopping Centre, with the proposed development designed to complement and work with the centre. In January 2018 the centre opened an expanded 47,000 sq ft Primark store.

Initial points for the approved scheme are:

•         A nine-screen cinema and seven restaurants providing a new night time economy
•         A highly sustainable location close to public transport and connecting to the existing car parking
•         Improvements to the Riverhead walkway and public realm, supported through the Humber LEP Growth Deals.

The development will also help create around 350 construction jobs and a further 130 long-term roles. The capital investment, which including tenants fit outs, will be between £18m and £20m.

The Development Team hopes to see work commence within the next 6 months and a projected completion date within 20 months post start-date.

Maurice Fitzgerald continued: “As a regeneration project the site raises substantial challenges & the proposals rise to the challenge. We have worked closely with the Council and it is refreshing to work with a council who are committed to a shared vision.

The Cineworld letting as an anchor will prove the spark for other new operators for this attractive new venue with a substantial catchment population”

The Leslie Jones Architecture designed project was described by the Council Planning Committee as a “Marvellous Design and welcomed as creating a new night time economy.”

Councillor Peter Wheatley, North East Lincolnshire Council’s Cabinet member for regeneration, welcomed the news, describing it as a vital building block in the development of the town centre.

“Everyone involved has been working hard for quite a while to turn this into reality and we’re delighted with the news that contracts have now been signed,’’ he said.

“We’re committed to regenerating the town centre and having a prestigious project like this, which we’re confident will bring people back into the area, is further evidence that North East Lincolnshire is very much open for business.’’

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