North East Lincolnshire Council

Tackling Below Cost Sales of Alcohol

North East Lincolnshire Council’s licensing team has launched an initiative aimed at tackling below-cost sales of alcohol in East Marsh.

The licensing team has written to off-licensed premises in the East Marsh area reminding them of their responsibilities under the Licensing Act 2003 and the Mandatory Licensing Conditions Order 2014.

The work comes amid a national campaign to curb so-called pre-drinking and tackle alcohol-related crime, along with growing concerns over street-drinkers and the availability of cheap, high strength alcohol.

A ban on the sale of below-cost alcohol has been in force since April 2014, preventing businesses from selling alcohol at heavily discounted prices, in a bid to reduce excessive alcohol consumption and its associated impact on health and crime.

The advice letters have since been followed up with full licensing inspections carried out by Council licensing officers and officers from Humberside Police, checking all aspects of premises licenses including alcohol prices.

Councillor David Bolton, portfolio holder for safer and stronger communities, said: “The licensing team, working in partnership with Humberside Police, carried out inspections in all 15 of the East Marsh off-licenses.

“The inspections found that the majority of premises complied with regulations. Three of the premises were found to be selling one or two products below the permitted price.

“Overall this initiative was a great example of a successful joint operation. It is important that this work continues in the future to tackle the crime and health-related implications of cheap alcohol sales.”

Adrian Moody, licensing manager at North East Lincolnshire Council, said: “Prior to this initiative, we are aware that a number of premises were not complying with the minimum pricing requirements.

“Officers have spent a lot of time and effort educating our licence holders about the ban and working with them to ensure they are compliant and it is good to see that the majority of premises now are.”

“We are now planning further operations focusing on other wards within the borough and we hope to see the same positive results.”

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