A new independent retailer, Silver Tree, has opened its doors at Freshney Place today, adding even more choice for shoppers.
Perfect for last-minute fashion finds, Silver Tree is located in the former Claire’s unit and offers a hand chosen selection of ladies’ fashion, home accessories and unique gift items. With its distinctive character and individually picked ranges, the store complements Freshney Place’s strong mix of well-known national brands and independent retailers.
The opening comes at a pivotal time for Freshney Place, which is currently undergoing a £50 million redevelopment that will transform the centre into a premier retail and leisure destination for the region. With occupancy currently at an impressive 95%, Freshney Place continues to attract both national and independent brands, demonstrating its ongoing appeal despite the wider challenges facing UK high streets.
The decision by Silver Tree to take a unit in the centre further reinforces the confidence local businesses have in Freshney Place’s long-term vision and future.
Elliott Andrews, Centre Manager at Freshney Place, commented:
“We’re thrilled to welcome Silver Tree to our impressive tenant line-up. Their addition as a local independent retailer brings even greater choice for our customers. Our transformation into a new retail and leisure hub is well underway, and it’s fantastic to see businesses investing in that journey alongside us.”
The Leader of North-East Lincolnshire Council, Cllr Philip Jackson, added: “It’s welcome news to see a local business, like Silver Tree opening in Freshney Place. When the Council made the decision to purchase the centre, it was with the intention of growing opportunities as well as safeguarding around 1,700 jobs. Supporting local businesses is an important part of this.”
Image caption: Left, Rachel Maddocks, and right, Annette Blake, Owner.
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