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North East Lincolnshire’s artisans and producers take centre stage as new food map and trail launches, just in time for the region’s love your town events

3:00 pm, Wednesday, 7th February 2024 - 3 weeks ago

Culture, events and tourism

Destination Lincolnshire has launched the North East Lincolnshire Food Map, in partnership with North East Lincolnshire Council, and just in time… as the region hosts a trio of Love Your Town events.

With the events taking place in Grimsby (Saturday 10 February from 10am), Immingham (Friday 16 February, from midday), and Cleethorpes (Saturday 17 February from 10am), this is an opportune moment to celebrate the producers, artisans and trailblazers across North East Lincolnshire. 

The Love Your Town events are funded by the UK Shared Prosperity Fund, a central pillar of the UK government’s Levelling Up agenda and produced by Swans Events on behalf of North East Lincolnshire Council. Get ready to be ‘loved up’ by live performances, walking trails, workshops, pop up markets and installations centred around the theme of love and wellbeing: love for your town, yourself and each other.

The perfect place to launch this Taste Lincolnshire food map, visitors and locals will be able to collect a map at the Discover North East Lincolnshire stand in Grimsby Minster at the launch event taking place on February 10. To celebrate the launch, Love Your Town will be hosting a guided food tour, including stops and tasters at some participating eateries in Grimsby town centre. A second guided food tour is planned for the Love Cleethorpes event on Saturday 17 February. To book a place on the Grimsby guided food tour click here.

Championed by the Taste Lincolnshire brand, the map (with accompanying video and toolkit for businesses) celebrates some of the fantastic food and drink producers and experiences that lie in the northeast corner of our county. With its past and present deeply rooted in the fishing industry, food and drink will always play an important part in defining North East Lincolnshire’s sense of place.

From the smokehouse’s iconic chimneys to the local butchers still at the heart of each micro-community, the innovative makers, bakers, distillers and fine dining creatives, North East Lincolnshire, its coast and its rural areas, has always nurtured a productive connection to the natural world. As a result, it is home to innovative local producers, growers, and artisans.

Detailing a self-guided trail, the map takes visitors on a journey of culinary discovery around the beautiful region. They’ll be taking in seaside towns and charming villages that are home to farm-reared beef and lamb, as well as bakeries and breweries renowned for their craft ales and traditionally baked goods; workshops whipping up world-class sweet treats and shops where you can buy seasonal produce, lovingly grown and hand-crafted in this hidden gem of a region.  

Jennie Lowthian, Campaign Manager at Destination Lincolnshire, said: “Hospitality, agriculture and food production are all intrinsically engrained into Lincolnshire’s identity. With its warm welcome, charm and generous offering of local produce, North East Lincolnshire has an incredible offering that is ripe for exploring.

“Around this Taste Lincolnshire map, foodies will be able to discover a host of local cafes, tea rooms, restaurants and pubs, as well as shops and producers on-site in their natural working habitats to really bring the tale of the area’s food offering to life.

“Contributing almost a quarter to Lincolnshire’s total visitor economy, income and impact, it is vital that we champion the food and drink sector as we progress with the place marketing of Lincolnshire. Experiences, destination restaurants and food or drink attractions will be key to inspiring visitors, driving footfall, and encouraging visitor spend.”

Councillor Hayden Dawkins, Portfolio Holder for Culture, Heritage and the Visitor Economy, added: “This is an exciting time for the borough and an excellent opportunity to show off our amazing local businesses.

“I would urge everyone to grab a map or take part in the guided food tour whilst celebrating everything North East Lincolnshire during the Love Your Town events.”

A hugely valuable resource for visitors to the area as well as businesses located there – to promote further collaboration and a circular economy – the map is available as both a physical map, stocked in the businesses featured, as well as in a digital format.

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