Central Prom in Cleethorpes will fully reopen to traffic on Friday (28 May) this week, ahead of the bank holiday.
But there is a strong message from local leaders to encourage businesses and local people to act responsibly alongside this to keep local people and visitors safe.
All restrictions to parking on the North Prom will also be lifted at the same time and parking charges will resume for all spaces along both Proms.
Earlier this year, the Council and its regeneration partner, ENGIE, put measures in place to restrict traffic to the prom areas and to encourage pedestrians to social distance whilst out in Cleethorpes.
But following a recent review of the Covid situation with public health, the barriers to the Central Prom will be lifted and parking reinstated along the length of the prom.
Cllr Stewart Swinburn, Cabinet member for highways, said: “We have been receiving regular updates about the use of the space, the public health situation and feedback from traders and visitors.
“We have taken the decision to lift the general car ban ahead of the bank holiday weekend, but I must stress that we all have a responsibility to act sensibly.
“Covid has not gone away yet, and we all have to do our part to keep the numbers low in this area. We are asking businesses, particularly those in the hospitality sector, to continue to use the QR codes to make sure track and trace data is available and to manage queues that may build up successfully.
“With our public health colleagues, we will continue to monitor the new measures alongside the Covid rates in our area, and should we need to, the traffic barriers and restrictions will be reinstated for public safety.”
Stephen Pintus, Director of Public Health, commented: “We all need to work together to try to keep people safe, particularly as we are expecting people to travel to the resort from other areas.
We will be monitoring Covid levels locally and in surrounding areas to be able to respond to any rise in cases or any identification of the new variants in the locality.”
Additional recycling facilities have been installed along Central Prom for resort customers. A few concrete barriers will remain around these facilities to make sure the council’s environment team can access them easily for waste removal.
Those spending time in Cleethorpes, and along the seafront, are reminded to adhere to Government guidance by regularly washing or sanitising their hands, keeping a distance from others where necessary, and wearing a face covering when required to do so.