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Join the innovative smart cycling revolution

10:43 am, Tuesday, 21st June 2022 - 2 years ago


North East Lincolnshire Council and its regeneration partner, EQUANS, is inviting local cyclists to take part in an innovative smart cycling project that connects hundreds of cyclists and their trips across North East Lincolnshire.

The project was previously launched back in 2019. Unfortunately this was paused shortly after due to COVID-19, but the project is now relaunching this summer.

Supported by cycling technology start-up, See.Sense, the project aims to collect data on journeys, speed, delays, road surface quality, collisions, near miss and other self-reported events to support the future planning of sustainable travel schemes. 

All participants will be able to purchase a highly-quality subsidised bike light and accompanying app for £10 (RRP £44.99) to collect data as they ride around North East Lincolnshire. They will also receive a £10 discount voucher off bike servicing at Cleethorpes Cycle Hub. The data will then be used by the Transport Team to gain a better understanding of conditions faced by cyclists. All data provided is anonymised.

The award-winning See.Sense bike light shines brightly both in daylight and at night and reacts to moments when a cyclist may be at risk by automatically flashing brighter and faster.

Councillor Stewart Swinburn, portfolio holder for environment and transport, said: “Working with See.Sense on this project gives us a great opportunity to analyse our current cycling infrastructure around the town and give us the data we need to see what changes need to be made to make the roads safer for cyclists.”

Irene McAleese, co-founder of See.Sense, added: “We are excited to work with North East Lincolnshire Council to bring technology and the cycling community together, to enable more cycling and improve journeys for everyone.”

For more information on the project, go to

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